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Read Text Only: Pride Issue
Style: The Seventh Heart


Sitting on a small strip where Page & Market meet, bordering Hayes Valley/Van Ness, is a quaint clothing store that caters to the regular San Franciscan’s style and sensibility. The Seventh Heart is a treasure throve of affordable, stylish clothing for men and women with a distinct San Francisco Look.
Owners Jess Cuevas & Mark Hoke established The Seventh Heart in 2005 with a collection of locally designed shirts and apparel with a few day-to-day staples from brands like Levis, Alternative and A.OK. Their mission was to provide a shop where you could browse and enjoy the space, merchandise, and actually afford to buy something.
In the store you’ll find a mixture of pop icon shirts, typography prints, Tom of Finland inspired tees and canvas bags you won’t easily find anywhere else. Their popular City By The Bay tees are flying off the shelves and can be spotted from the Marina to the Mission, giving props to the city we all love. You’ll also find vintage accessories, hand made, colorful bow ties, intricately sewn Ponchos, and hats.
“San Francisco has such a unique style, we are blessed to be in a city with lots of small designers, an abundance of thrift stores, and an appreciation for luxury. I am so inspired by how people in SF combine all these influences. You can see some one walking down Market Street in a Margiela apron, a second-hand trench coat, pants a friend made, and a haircut they did themselves. It’s totally genius.” Says Jess. This representation of San Francisco is exactly what The Seventh Heart is all about; from their diverse artwork on the walls, to their eclectic collection of merchandise and décor.

In these harsh economic times, Jess and Mark understand how hard it has been for people to spend money to have fun, so to offer a little excitement on a budget, they host a weekly happy hour every Friday from 5-7, where you can socialize with like minded locals, and perhaps buy a scarf or shirt that won’t bruise your pocketbook.

Visit The Seventh Heart
1592 Market Street, San Francisco, CA 94102-6007